Back to top

Homegrown Company - Sky Premium - Officially Launches Its Singapore Operations

Sep 12 2018 - Media



SINGAPORE, 23 August 2018 - Sky Premium, a homegrown brand, officially launched its Singapore operations today. As Singapore’s first exclusive privileges club, Sky Premium is a bespoke lifestyle brand that curates exclusive experiences and merchandises across Travel, Wine & Dine, Shopping and Wellness for the discerning. Via its portals, members have access to unique perks and privileges from over 200 merchants and can shop on their e-store which features the best of fashion and gourmet produce. While founded and headquartered in Singapore since 2013 Sky Premium initially focused operations in Japan. After soaring success and garnering over 15,000 members, they are fully launching its Singapore operations.

“Today marks a momentous occasion for us at Sky Premium. We were born here and today we are happy to announce that Sky Premium is officially launched. We aim to bring our experience and network from running successful operations in Japan to Singapore, by providing greater accessibility to quality merchants and retailers who will offer only the best benefits and privileges to Sky Premium customers. We hope to be a trusted partner to people living in Singapore for all things lifestyle so that they can live the good life easily,” said Allan Wu and Min-Li Tan, Sky Premium Panel Advisors.

Sky Premium boasts a robust portfolio of over 200 carefully selected merchants across Travel, Wine & Dine, Shopping and Wellness. These merchants are carefully curated through a stringent and comprehensive process that considers industry ranking and public sentiment. Members have access to all merchants and the perks and privileges provided by each merchant is exclusive and unique to Sky Premium members.

Some examples of Sky Premium’s merchants are:

  1. TRAVEL: Banyan Tree Group, Antartica XXI, White Shark Projects
  2. WINE & DINE: BAM!, The Lighthouse, Summer Pavilion
  3. SHOPPING: Style Tribute, Artisan of Sense, Charlotte Puxley
  4. WELLNESS: Spa Infinity, Aileron Wellness, Bbounce

Some examples of privileges are:

  • At BAM! restaurant, members have access to the best table, personal greetings from the Head Chef, complimentary BAM!’s Exclusive drink, Minanogawa Shiboritate Junmai Ginjo, and complimentary amuse-bouche for each guest at the table.
  • At Spa Infinity, members get to enjoy beauty and wellness services at members-exclusive prices.


Beyond merchant privileges, Sky Premium also features an E-store where members can shop for apparel and accessories from luxury brands such as Fendi, Prada, Alexander McQueen and Hoorsenbuhs, to name a few. Aside from seasonal favourites, the store will also feature limited edition and off-radar pieces. In addition to fashion, members can also buy fresh gourmet produce that will be air-flown in direct from internationally renowned markets such as the Toyosu market in Japan

Access to the Sky Premium platform is via its website or its app, both of which enable members to easily identify, distill and bookmark merchants based on location and other toggles. Members can be privy to a cheat sheet on the industry’s latest happenings with Sky Premium’s monthly newsletter. It provides an update to members on the latest merchants available on its platform, insider content and insights on the latest and fanciest. Through the respective portals, members can earn a spot on the by-invite-only guestlist for a lineup of closed-door and exclusive events organised specially by Sky Premium. These include masterclasses (e.g. an organic kimchi-making workshop by gourmet grocer) and prestigious members’ parties such as cruise-ship soirees, fashion shows and more.

Sky Premium started with an aim to help people elevate their lifestyles by increasing the accessibility of exclusive experiences and merchandise to its members. They encourage members to pursue their dream life which they called The Good Life. While headquartered in Singapore with 30 employees, operations first took place in Japan where the service was offered to members by-invite-only. With its success in Japan with over 15,000 members, Sky Premium started building its Singapore operations in late 2016 focusing on bringing The Good Life to people living in Singapore. Now, in 2018, Sky Premium Singapore is officially launched with plans to expand to other markets in South-East Asia from 2019. Sky Premium also partners with Medecins Sans Frontieres (MSF) to provide medical assistance to people affected by conflict, epidemics, disasters, or exclusion from healthcare.

Sky Premium is committed to bringing the good life to everyone and for a yearly membership price of S$1,200. One simply has to register for membership via the Sky Premium website: Membership comes with a realm of exclusive privileges. Sky Premium also boasts a unique loyalty programme where close to all bookings, reservations or purchases made on the platform will entitle members to Sky Dollars which they can use to offset future purchases. 1 Sky Dollar is equivalent to 1 SGD.

For more information about Sky Premium, visit

- END -


Edelman Singapore for Sky Premium

Tel: +65 6494 1403 / +65 6494 1566
Email: skypremium [at]

About Sky Premium
Sky Premium, Singapore’s first exclusive privileges club, is a bespoke lifestyle brand conceived in Singapore. Headquartered and founded in Singapore, Sky Premium began operations in Japan in 2013 and after soaring success and garnering over 15,000 members they commenced Singapore operations in August 2018. Sky Premium curates exclusive experiences and merchandises across Travel, Wine & Dine, Shopping and Wellness for the discerning, while being a gateway to insider knowledge. Sky Premium boasts a robust portfolio of over 200 carefully selected merchants alongside an eStore featuring the best of fashion and gourmet produce. Other features include exclusive invites to masterclasses and prestigious parties as well as insider knowledge around lifestyle trends.


Singapore Tatler Sky Premium Official Launch in Singapore

SuperAdrianMe Enjoy Life with Sky Premium, The Inside Access and ClassPass

Highlife Asia Sky Premium launches in Singapore

Luxe Society Asia Sky Premium: Singapore’s First Exclusive Privileges Club Launches in Singapore

I Wander Sky Premium – Exclusive Membership Club Launched in Singapore

Travel Daily Media Sky Premium: Luxury lifestyle brand launches in Singapore